Although the temperature is still above 30 degrees Celsius in September,
many of you must already have autumn styling in mind.
That's no wonder, until now we have felt the change of season by sensing the difference between the pleasant night breezes that make us feel autumn after the Bon Festival in August, and the intensity of the sunlight and the heat of the sun during the daytime.
But looking back over the past few years, the reality is that there was no autumn called autumn, and we entered winter with the heat continuing.
In other words, this sense that has become ingrained in us is now in need of change.
This means that the timing of what people wear and hold in their hands is also changing, which is why we need to change not only the timing of our sales, but also the content of our selections.
Rather than changing the styling completely, we propose styling in September and October that transitions to autumn together, rather than waiting for the weather to cool down, while keeping our own colours intact.
So, as the title suggests, we introduce the autumn styling we are developing under the theme of "a new autumn, a new feeling of the season"!
That's no wonder, until now we have felt the change of season by sensing the difference between the pleasant night breezes that make us feel autumn after the Bon Festival in August, and the intensity of the sunlight and the heat of the sun during the daytime.
But looking back over the past few years, the reality is that there was no autumn called autumn, and we entered winter with the heat continuing.
In other words, this sense that has become ingrained in us is now in need of change.
This means that the timing of what people wear and hold in their hands is also changing, which is why we need to change not only the timing of our sales, but also the content of our selections.
Rather than changing the styling completely, we propose styling in September and October that transitions to autumn together, rather than waiting for the weather to cool down, while keeping our own colours intact.
So, as the title suggests, we introduce the autumn styling we are developing under the theme of "a new autumn, a new feeling of the season"!
" 1. Short-sleeved tops you can't live without "
Daytime temperatures still exceeding 30°C.
Tops with short or half sleeves are most comfortable than long sleeves.
If you wear a single long-sleeved top, you will sweat even if you move a little.
Moreover, the reality is that you cannot take them off to adjust the temperature.
If this is the case, the best combination is a short-sleeved top and a jacket or cardigan that can be quickly woven over it!
Tops with short or half sleeves are most comfortable than long sleeves.
If you wear a single long-sleeved top, you will sweat even if you move a little.
Moreover, the reality is that you cannot take them off to adjust the temperature.
If this is the case, the best combination is a short-sleeved top and a jacket or cardigan that can be quickly woven over it!
" 2. Waiting excitedly for the right moment to put it on. "
Until now, we have delayed the sales of these items because it is still
too hot to wear them.
But when I see them, I still feel excited and can't wait to wear them! I honestly can't wait to wear them.
It's a new way to motivate yourself with that kind of excitement!
So this season, in conjunction with real-time items, we are enjoying the excitement of having items that are a little ahead of their time◎
But when I see them, I still feel excited and can't wait to wear them! I honestly can't wait to wear them.
It's a new way to motivate yourself with that kind of excitement!
So this season, in conjunction with real-time items, we are enjoying the excitement of having items that are a little ahead of their time◎
" 3. This year's autumn long-sleeved tops
make full use of previous tops! "
make full use of previous tops! "
This season, the selection of long-sleeved tops has been narrowed down
considerably and the number of models reduced compared to last year and
the year before.
As mentioned in #1, short-sleeved tops with jackets and cardigans are the best.
Jackets and blousons that cost a bit more can be used from the early season, and above all, the long-sleeved tops and cut-and-sewns you already have are sufficient!
If you have high-twisted cotton tops or Mochimochi Jr. series tops, that's enough!
If you want to buy extra tops, it's smarter to put the extra money into outers, even if they are a bit pricier!
As mentioned in #1, short-sleeved tops with jackets and cardigans are the best.
Jackets and blousons that cost a bit more can be used from the early season, and above all, the long-sleeved tops and cut-and-sewns you already have are sufficient!
If you have high-twisted cotton tops or Mochimochi Jr. series tops, that's enough!
If you want to buy extra tops, it's smarter to put the extra money into outers, even if they are a bit pricier!
" We're excitedly waiting for autumn and winter! "
For autumn/winter 2024, we have selected our favourites from the past,
which are more carefully selected than ever before!
And we realise that last year's items have an important role in this season's product mix in terms of design and price, and are also valuable items that we will be reintroducing in the future.
This autumn/winter, which marks 20 years since we launched the company and 10 years since we started the shop, we want to wear them all the way through! We want to wear! We hope that not only we, but also you, will be able to enjoy the items with a sense of excitement!
And we realise that last year's items have an important role in this season's product mix in terms of design and price, and are also valuable items that we will be reintroducing in the future.
This autumn/winter, which marks 20 years since we launched the company and 10 years since we started the shop, we want to wear them all the way through! We want to wear! We hope that not only we, but also you, will be able to enjoy the items with a sense of excitement!
" Go to See NEW ARRIVALs "
